Sam Hober January 2025 Newsletter - Our Roadmap for the year ahead

Sam Hober January 2025 Newsletter - Our Roadmap for the year ahead

Currently celebrating the New Year with a one week break here on our farm in the north of Thailand. Note: perfect weather - except no skiing.

I have been thinking of our upcoming designs for next year and American universities are on my mind - maybe because my daughter Sam is now a college student?

I enjoy working with Macclesfield Modern Madder twill silk, and will continue with new designs for the first part of 2025. Normally we use woven repp silks for our college designs with a focus on stripes. But I have started working on some designs using classic crests such as our Harvard design that was just woven and was inspired by Frank. He is a very patient customer who has been advising us and waiting for months...

Stephen another longtime customer has been sharing his ideas for a Yale school of management design.

John loves classic designs and has some great ideas for adding a new point of view - I am trying to create a design that works with his color and layout ideas.

Shlomo's daughter is getting married and after some back and forth discussing different textures and shades of white we made a white twill wedding tie for the first time and will be offering it starting this month.

Working with woven repp silks we end up witha nice traditional texture; but printed twill silks have a great sharpness of detail and I am thinking about using prints for our crests.I am also strongly considering using printed twills for our some of our new stripes. The printed twills will provide us the ability to very accurately render colors - woven designs have limitations... We will continue to use Adamley for our prints. For our woven designs we will beusing Bianchi and Fermo Fossati in Como, Italy. Probably in the second half of 2025 the new university designs will be ready.

In 2026 a plan that is still in the beginning stages is to create some
designs with regional motifs based on history and art. Growing up my father Mark Hober taught me that in the fashion world designs should be planned about a year and a half to two years forward.

I would be very grateful if you would email us your thoughts on the use of printed twill silk and other ideas that you may have.