Sam Hober July 2026 Newsletter - AI and the world of clothes

Sam Hober July 2026 Newsletter - AI and the world of clothes

Hello Friends,

My daughter Sam Hober told me not to trust AI as apparently it hallucinates.

After testing- yes I concur with Sam - AI does hallucinate.

Asking about luxury silk ties showed mixed results - some good general information and some total errors...

If AI can help with quality or speed that would be very useful and I would adopt it in a heartbeat.

So far I have not found a way to use AI in our workshop to craft ties. But I have a feeling it could be useful for us in a customer service role? As a late night robot that answers simple questions until I wake up? Hmm, I wonder what to name the robot?

July has 9 new jacquard silks from Italy with a soft drape woven for us by BBC Jacquard a family owned silk weaver in the north of Italy.

If you have questions about ties, pocket squares, bow ties or cummerbunds that you would like us to answer in a future newsletter, please email us at:
customerservice@samhober.com
David Hober